Subaru Impreza’s “Peel Out”
Capturing the fun, freedom, and adventure of the Subaru brand, SWAY studio brings liveliness and precision to the newest Subaru Impreza commercial entitled “Peel Out,” currently airing nationwide. SWAY’s team of talented visual effects artists utilized a series of high-end animation and photorealistic techniques to bring life to cars, living room spaces, magazine pages and people.
The :30 spot, which relied heavily on SWAY’s computer graphics (CG) work, features photography of a young couple as they “peel” themselves from a modern magazine page, right into the driver’s seat of the sophisticated Subaru Impreza. The car then races across a table and through a series of flipping magazine pages into a colorful world of twists and turns.
“We were able to implement multiple ground-breaking techniques for this project,” said Chris Nichols, visual effects supervisor for SWAY. “Our advanced level of photogrammetric production methods and simulation tools allowed this amazing ride to come together in a very graphic and realistic way.”
For the commercial, SWAY used a combination of hand animation and simulation to bring life to magazine pages designed by Paul McMenamin at SPINE. Special magazine rigs affected by wind were created to give accuracy to each animated page turn. – Tracy Brawley www.prleap.com